Since Albanian market is mostly focused on prepaid bundles, we have created a platform that can be easily used to promote prepaid monthly packages addresing everyday communication problems.
We also wanted to be unique in the image, funny in the tone-of-voice and to use single minded messages. For that, we have used story telling to say the stories of “The Creatives”. A young team of an advertising agency’s colleagues, telling stories and problems that the brand’s product could solve.
This series of TV spots brought a new way of advertising in the Albanian market resulting one of the most recalled campaigns ever made in Albania that built depth for the brand, dimension and distinctiveness, driving recall and recognition even now.
