Living in a country that has 654 cafes per 100 thousand inhabitants or 1 café per 152 people our first thought was to focus on real insights and use them to create a global visual language that talks to a global audience.
AMA Coffee sparked dialogue immediately and continued the conversation establishing a connection, a community and, finally the success of going abroad in just XX years from the birth date of the brand.
This is a unique case of a brand built on local cultural tension that connected business goals and brand vision to global consumer needs.
Following the launching of the main brand new products were developed like Ama Iced Coffee and Ama Signature Varietes, each one with a unique sales proposition and place in the marketplace. What these products have in common is the special craft in their communication and packaging that only PIK can offer.
