We wanted to build a campaign around the way we celebrate this season, the unique Amstel way.
The movie featured a group of friends having a night to remember celebrating with Amstel. It was an invitation to open up to the world and get ready to celebrate each moment, making our days AND nights brighter. Bright like the summer sun!
Since our brand stands for “brew the bright side of life,” the campaign’s message fell under the concept of making our summer nights come alive and become brighter.
The message was simple yet appealing to the youngsters but also every Amstel lover, despite their age, background, and lifestyle. We wanted everyone to feel the positive feelings and positive experience with Amstel during the summer months.