The campaign was built around the concept that you should celebrate every little accomplishment and reward yourself with Amstel. If you’ve given your best in every important or silly thing you do, you deserve to be rewarded.
A series of concert were organized in 5 different cities all over Albania. People celebrated their summer nights with good music, games and activations, good food and the best beer.
During the summer campaign, Amstel lovers were also introduced with a refreshed packaging, brought to them with summerish look with “motivational” that helped them understand that every little accomplishment they have, must be rewarded with a beer.