For that, we choose an iconic name: Castro. For the creation of the brand assets we chose symbols that are related with the era and the achievements of Fidel Castro and not necessarily with the person. We have used the exact star of Cuban revolution as well as the colors of their military uniforms
For PIK, the opportunity to create a cigars brand from scratch summoned all of our creative craftmanship in order to make a unique and outstanding concept. The result was ‘revolutionary’ that excites all cigar aficionados.