A campaign to upgrade the image of an iconic shopping destination.

After several successful communications delivered for QTU, the first shopping mall in Albania and one of the biggest, we had a special request for a campaign. On October 2021, the mall’s 16th anniversary coincided with the season of the biggest sales of the year.

Our challenge was to create a concept that communicates two different-but-equally-important messages. Nevertheless, we saw this occasion as the perfect opportunity to celebrate everything that QTU stands for; a great shopping experience blended with a lot of fun and leisure time.

A Fashion experience

With everything that you can do at this shopping mall that recreates itself continually, you lose track of time. You dive into a true fashion experience, the cafes and bars, the cinemas, and all the entertainment that the center has to offer.

The multichannelcommunication, along with a TVC of high production values and a contemporaryapproach, showed an upgraded image of the mall and was very well received bythe audience.

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