The TV spots shot in the premises of the shoping mall were illustrating people in the most unappropriate hours of the day to wait. Guess what. The upcoming sales of QTU.
The reveal campaign justified all the built up of the teasers. With sales up to -80% and a car offered as a gift to one of the lucky customers made perfect sense to wait for it. And people do wait for Outlet Sales of QTU every year ever since.