B/ it’s much more than bottled water. It’s a lifestyle. In a world that tells us to behave, think and be a certain way, we say BE YOU instead and celebrate your true self.
We created a premium brand supported by a premium bottle that made B/ Water contemporary and recognizable.
Everyone drinks water. But our modern product speaks the language of youngsters. We speak to the active ones, those who love going out, being out there enjoying the city lifestyle. We aim for the trendsetters to lead our product throughout the market. We want to alter their mentality from “I want a bottle of water” to “I want a bottle of B/”. What happens next? B/ Water will follow these trendsetters as they grow older, eventually becoming not only cool water for young people but a cool choice for everyone.