We wanted to build a campaign around the way we celebrate this season, the unique Amstel way.
The movie featured a group of friends having a night to remember celebrating with Amstel. It was an invitation to open up to the world and get ready to celebrate each moment, making our days AND nights brighter. Bright like the summer sun!
Since our brand stands for “brew the bright side of life,” the campaign’s message fell under the concept of making our summer nights come alive and become brighter.
The message was simple yet appealing to the youngsters but also every Amstel lover, despite their age, background, and lifestyle. We wanted everyone to feel the positive feelings and positive experience with Amstel during the summer months.
The campaign was built around the concept that you should celebrate every little accomplishment and reward yourself with Amstel. If you’ve given your best in every important or silly thing you do, you deserve to be rewarded.
A series of concert were organized in 5 different cities all over Albania. People celebrated their summer nights with good music, games and activations, good food and the best beer.
During the summer campaign, Amstel lovers were also introduced with a refreshed packaging, brought to them with summerish look with “motivational” that helped them understand that every little accomplishment they have, must be rewarded with a beer.
Which is the main occasion that gathers every important person in an Albanian’s life?It’s a wedding. The perfect event to celebrate with both family and friends.
Although, the event itself is never perfect, here come Amstel to save the day and brighten the celebration. A series of situation that every Albanian relates to, culminate with the moment of the Amstel toast. This way Amstel reinforce its position in the territory of big celebrations thought the main message:“Raise an Amstel to those who make our celebrations brighter! That’s how we like it.”
B/ it’s much more than bottled water. It’s a lifestyle. In a world that tells us to behave, think and be a certain way, we say BE YOU instead and celebrate your true self.
We created a premium brand supported by a premium bottle that made B/ Water contemporary and recognizable.
Everyone drinks water. But our modern product speaks the language of youngsters. We speak to the active ones, those who love going out, being out there enjoying the city lifestyle. We aim for the trendsetters to lead our product throughout the market. We want to alter their mentality from “I want a bottle of water” to “I want a bottle of B/”. What happens next? B/ Water will follow these trendsetters as they grow older, eventually becoming not only cool water for young people but a cool choice for everyone.
A campaign overruled by lightful colors. Colors that evoke the tastebuds and stimulate the appetite. But we didn’t want these colors to overshadow our Sejaga Mayonnaise. That is why we decided to make the subject stand out and let it talk or itself. The result: Harmonious visuals tastefully crafted without any unnecessary distraction.We produced a playful and tasteful commercial that is fun to watch over and over again.
What we have realised in the process was that people in that age don’t really want an answer because when they take one, they challenge it. And that, mostly because instead of taking an answer for granded they preffer to discover it by their own.
A second thing we have realized was that this is how human race has evolved since the dawn of time. We were in front of a great claim and a great campaign.
But first we went on air with kids questions regarding the 8 learning initiatives that TUMO offers. That was our teaser campaign with a remark of the launching date.
Finally at the launching campaign we went big, bigger than life.
Our story begins at the dawn of the Universe claiming that the world didn’t start with the Big Bang but when people started wondering about the world. And that’s how we have evolved, how we have moved forward and how we have grown as people in the process. This is the power of making questions. This is the way to “Get ahead”.
This is the message we want to deliver to our kids.
To question everything. To always search for their own answers. To use their curiosity to grow themselves in the same way we have used human curiosity as a strategy to communicate with our audience and create this meaningful and beautiful campaign.
.jpg)
.jpg)
.jpg)
During the event of Tumo inaguration we connect with all the Tumo centers around the globe while representatives of the state, big corporations, and important stakeholders were present in the event. As our main message “Get ahead” was dominant in the campaign materials as well as in the interior decoration of Tumo was also the main message of the speakers of the event.
Every summer is that time of the year. An airfleet of mosquitos is about to attack your skin, your peace, your family so you have to arm for the battle.
In a video that reminds a WWII documentary we see the attack taking place in the kitchen with lethal results.H10 ensures a sure and clean victory for the summer and it’s doing it successfully for the last 30 years.
So, when thinking aboutQTU’s sweet sixteen, our first reaction was nothing but natural “Wow, it has already been 16 years!” That was the starting point of a concept that spoke about how fast time flies at QTU.
With everything that you can do at this shopping mall that recreates itself continually, you lose track of time. You dive into a true fashion experience, the cafes and bars, the cinemas, and all the entertainment that the center has to offer.
The multi channel communication, along with a TVC of high production values and a contemporary approach, showed an upgraded image of the mall and was very well received by the audience.
The new QTU was bigger and better than before in everything it offered to its visitor such as additional recreative spaces, more stores and new cinema halls. So, we saw it as an opportunity to describe the shopping center as a whole universe where everything that happens is all around its visitor.
The new slogan “QTU. All around you” was presented in a multichannel campaign. It had a fresh, fashionable and full of energy look and feel. With a series of TV spots, we showed the immense possibilities to do something related to you and your interests, at QTU.
We wanted to create a buzz, make people feel excited and consider QTU’s relaunch a big event in their life.
The TV spots shot in the premises of the shoping mall were illustrating people in the most unappropriate hours of the day to wait. Guess what. The upcoming sales of QTU.
The reveal campaign justified all the built up of the teasers. With sales up to -80% and a car offered as a gift to one of the lucky customers made perfect sense to wait for it. And people do wait for Outlet Sales of QTU every year ever since.
Since Albanian market is mostly focused on prepaid bundles, we have created a platform that can be easily used to promote prepaid monthly packages addresing everyday communication problems.
We also wanted to be unique in the image, funny in the tone-of-voice and to use single minded messages. For that, we have used story telling to say the stories of “The Creatives”. A young team of an advertising agency’s colleagues, telling stories and problems that the brand’s product could solve.
This series of TV spots brought a new way of advertising in the Albanian market resulting one of the most recalled campaigns ever made in Albania that built depth for the brand, dimension and distinctiveness, driving recall and recognition even now.
The old jersey was not appropriate for the players to wear –outdated in every way: from the design to the materials. The design of the uniform went on a tender and all the agencies and the design houses of the coutry participated in a pitch that was about to bring fame and pride to the winner. Indeed, this is how it felt after we attain it with a proposal that took all the meaning of being Albanian and put it in a simple design that radiates clarity of thought.
Designing the National Game Set for this historical event, the first time that has been qualified for the European Championship, brought us fame and pride.
The design of the jersey carries a lot of meaning from Albanian heritage and national pridein a modern, minimal way that follows our tradition of the use of geometric patterns.
The uniform was a great success among fans and football critics, among the players and the stakeholders. Even the Prime Minister himself was involed to promote and congratulate the design. But mostly the uniform has being totally loved by the people and the fans that named it as “our legendary jersey”.
For that, we choose an iconic name: Castro. For the creation of the brand assets we chose symbols that are related with the era and the achievements of Fidel Castro and not necessarily with the person. We have used the exact star of Cuban revolution as well as the colors of their military uniforms
For PIK, the opportunity to create a cigars brand from scratch summoned all of our creative craftmanship in order to make a unique and outstanding concept. The result was ‘revolutionary’ that excites all cigar aficionados.
More than that, we have invited Marco Materazzi as a main guest in an event placed in a pedestrian street in the middle of Tirana who chose 25 people to be part of semi final of the Champion League among other games and events.
With a huge participation by the users as well as a strong post event on-line activity Heineken rewarded its audience for their loyaltybut also make them... cheer.
10,000 troops from X coutries with their military leadership, and four NATO airplanes coming from France to fly in the Albanian sky, greeted the ceremony synced in a precision of a sec. The whole Square was branded with the logo and symbols created for the event as well as the main point of the ceremony, the stage
One day before the main event, an official ceremony took place at “Pallati I Brigadave” with the President of the Republic of Albania while the next day, the main event followed. We feel honored for the opportunity and proud to have facing the ultimate challenge to organize the events and design of all the assets for the Celebration of 10 of Albania in the Alliance.
“A regular day of Mia” - the first animated spot for Replay snacks that introduces the world of Mia and Replay characters. The most viewed kids video in Albania with 994.000 views on YOU TUBE within a year.
“Mia at the park” - the second animated spot of the series that positions the brand as the “snack of friends” that develops the story of Mia and Replay characters even further. It is a serious upgrade in terms of production values
The enthusiastic bond that kids all over the country created with the characters, helped us convey our message in a fun and straightforward way.
The cartoon characters along with the production values created a great impact and made Replay Snacks a success story in the market.
“The Good, the Bad and the French”: the second part of the tv spot series for Belino Croissant.
We decided to use as our tools for that task the croissant origin (France) and the perception people have for French language and pronunciation. On top of that we used the strong identity of the product to our advantage capitalizing the whole heritage that the product has in its dna… but not in the expected way.
The result was two campaigns that narrate the stories of a French aristocrat that travels in iconic cinematic fictional places trying to explain how croissant is really pronounced, but, with no results. Because, after all, there’s only one name for croissant: Belino!
“Il Padrino and Belino”: the third part of the tv spot series for Belino Croissant.
For PIK, Belino is our favorite case of a communication that took almost 5 years of consistent presence that resulted a love brand, record sales but most importantly, a perception change about the brand. Moreover, a behaviour change of the consumers so, when they want a croissant, to ask for a “Belino” rather any other brand because croissant have only one name. Guess what...
Living in a country that has 654 cafes per 100 thousand inhabitants or 1 café per 152 people our first thought was to focus on real insights and use them to create a global visual language that talks to a global audience.
AMA Coffee sparked dialogue immediately and continued the conversation establishing a connection, a community and, finally the success of going abroad in just XX years from the birth date of the brand.
This is a unique case of a brand built on local cultural tension that connected business goals and brand vision to global consumer needs.
Following the launching of the main brand new products were developed like Ama Iced Coffee and Ama Signature Varietes, each one with a unique sales proposition and place in the marketplace. What these products have in common is the special craft in their communication and packaging that only PIK can offer.
The logo concept, by highlighting different characters, displays and communicates the complexreality and all the different meanings of the brand name. We aimed to craft apackaging that everyone will distinguish immediately amongst other brands.
The artwork, the anchoviesillustrations, are hand made and unique. This is an original way to transmit,directly from the label design, all the artisan care with which the anchoviesare treated. The watercolor brushes recalls the sea flavors. We have used amore sophisticated blue, which merges the crystal blue waters of the Adriaticsea, the same blue reflections of the anchovies and the neutral food colorsaltogether.
And so, T’RIT (VEÇ BONE) was born. The name and tagline carry a strong and direct message inAlbanian. T'RIT means "young people", and VEÇ BONE is a colloquial phrase that translates to "just do it." The combination reflects a call to action for the youth, encouraging them to take initiative and make positive changes in their lives. This phrase "VEÇ BONE" has a local flavor from Kukës, adding a regional style to the campaign, making it feel more connected to the youth from that area.
Our strategy was based on three main pillars (MATTER, HOPE, BELONG) and was implemented by creating a powerful spot that gives the essence of their voices, developing an engaging website, and using social media to strengthen their messages. Alongside these, we organized events like Cine Days, Graffiti Day, SMM Training, Local Treasure, Live Concerts, Soccer Championship, and Karaoke Days where youth actively participated and engaged with their community.
But T’RIT (#VEÇ BONE) wasn’t just about top-down communication. It was about giving the mic to youth, letting them become storytellers and creators. Success meant making them feel seen, heard, and empowered. With our contribution, we aimed to make their voices heard and change the narrative. From the start, we knew youth couldn’t just be passive recipients, young people needed to actively participate. We provided them with the platform, and they brought the stories.
We worked closely with Fondi Besa to develop a powerful brand identity and TV commercial that highlightstheir values and the incredible ease of accessing Kredia Digitale. Our team created a realistic and engagingportrayal of everyday situations, showing just how much can be accomplished in the 13.9 minutes it takes tosecure a loan, whether it's solving a crossword puzzle, walking the dog, or cooking a meal. This creativeconcept emphasized the speed, practicality, and accessibility of Kredia Digitale.
The TV commercial we produced strikes the perfect balance between storytelling and directaction, showcasing Fondi Besa as the first choice for those who need fast, practical financial solutions. We also developed a fresh brand identity that makes the brand more modern, relatable, and engaging for today's customers.
When guests arrived, they were welcomed into a world that felt like stepping into the cosmos. Inside, we transformed the venue into a galactic wonderland, with stunning visuals and decorations that mirrored space.
From the concept to the branding, coordination, and every tiny detail, we wanted to deliver an unforgettable experience, ensuring that OTP Bank’s 5th-anniversary celebration was a success and a memorable journey into the future.
And let’s not forget one of the most magical details of the evening: each guest had a star named after them. This heartfelt gesture symbolized their unique connection to OTP Bank and their special place in its cosmic journey toward greatness.
We teamed up with Mektrin Motors to create Wheels & Waves, a two-day event that mixed luxury cars and sleek yachts. It all started with a Range Rover convoy to the beautiful Ardenica Monastery, followed by a relaxed beachfront dinner at Livadh Beach, where the guests could fully enjoy the stunning coastal setting.
The second day? Yachts from Cranchi and Skipper Powerboats gave everyone a taste of the exclusive, laid-back lifestyle Mektrin is known for.
We handled everything, from organizing the event to managing PR and social media. Wheels & Waves wasn’t just about luxury; it was about showing exactly why Mektrin Motors is at the top when it comes to creating unforgettable experiences, both on the road and at sea.
To bring Italy Bridges to life, we teamed up with photographer Arash Radpour. Together, we reimagined famous Italian artworks, such as Botticelli’s Primavera, Michelangelo’s David, Leonardo da Vinci’s Lady with an Ermine (Dama con l’ermellino), and Caravaggio’s The Calling of Saint Matthew. Each masterpiece was chosen to represent themes of unity, creativity, and cultural exchange.
By incorporating elements of these iconic works with influences from the Western Balkans, we created images that told a story of collaboration and shared heritage.
The visuals were designed to be seen by everyone. We made sure they appeared in high-traffic areas like airports, busy streets, billboards, and LED screens in Tirana and Sarajevo. This approach ensured that the message of Italy Bridges reached people in their daily life.
This campaign became a celebration of the ties between Italy and the Western Balkans, proving that culture has the unique ability to bring people closer together.
The visual identity, characterized by a sleek blue color palette, reflects both the economic focus and the cultural richness of the Western Balkans. The interconnected circles symbolize the region's connectivity and its capacity to adapt and expand to achieve its desired form. The visual representation is complemented by shapes and colors to tackle the ESG triangle.
Inspired by the Deal Book Summit, which connects the dots between headlines and the people behind them, we created a panel conference that blends the feel of a regional event—with large folded LED screens— with the energy of a newsroom, where everything is clean, slick, and carefully curated. The conference design, along with the visibility materials, achieved the goal of attracting a wider audience, making the brand conference memorable and inviting for future editions.
We managed every facet of the event, from conceptualizing the branding of all the visual materials to overseeing logistics and managing on-site execution. Each detail was meticulously planned to create a seamless, professional experience that flowed smoothly from start to finish.
Our goal was to deliver a flawless, high-quality experience during the event. We ensured that every element, from the welcome reception to the conference sessions, was consistent, engaging, and aligned with the event’s objectives. Through detailed planning, attention to the smallest components, and efficient coordination, we crafted an experience that not only captivated attendees but also highlighted Albania’s growing significance in tourism and investment.
Three days of dynamic, high-impact sessions, seamless coordination, and flawless execution.The conference successfully positioned Albania as a leading force in tourism and economic growth, showcasing its potential on the international stage. For us, it was a demonstration of our unwavering commitment to excellence, proving that meticulous attention to every detail is key to delivering an event that exceeds expectations and leaves a lasting impression.
Step in, and you’re already hooked. The entryway was all about setting the mood, and luxury with a twist of approachability. Think sleek lighting, subtle branding, and just enough flair to get people talking (even before the first sip). The bar was where the magic happened. Every drink was a showcase, designed to impress and leave a lasting impression.
The TV corner offered a perfect space to relax. Guests could sit back, enjoy another drink, and immerse themselves in visuals that echoed the event’s unique atmosphere. The stage stole the spotlight. Flawless visuals and storytelling brought Diplomatico’s rich history to life, capturing attention and creating moments to remember.
For this event, we focused on one thing: making sure every fan felt the thrill of the game. From the green carpet entrance to the iconic Heineken Star totem, every detail was designed to bring the Heineken experience to life. Our goal was simple: make fans feel like they were stepping into their dream night of football.
The energy was high all night. Fans enjoyed live DJ sets, a flash mob led by top Albanian choreographers, and a rock concert that kept the party going strong. The atmosphere was electric, creating an amazing vibe for everyone.
One of the night’s biggest moments was the Champions League ticket giveaway. Twenty lucky fans won tickets to the semi-final, giving them a taste of the real stadium excitement. This moment made the night even more special for everyone there.
Beyond the event, Heineken’s Green Corners were introduced as fan hubs across top bars in Tirana. These spots are designed for fans to come together, watch matches, and enjoy Heineken. Green Corners kept the football spirit alive, offering a special place for fans to share the game with fellow supporters.
Our goal in organizing and communicating the 11th edition of the Lifestyle Conference was to identify stakeholders relevant to the topic and to include more young professionals from various fields such as IT, media, fitness, technology, psychology, and nutrition. This aimed to increase public interest in discussions related to healthier lifestyles and the concept of harm reduction, with representatives from the Public Health Unit, the University of Medicine, and the Directory of Health in attendance. Additionally, the identified stakeholders not only contributed to the conference but also played a vital role in promoting the campaign on social media, further expanding its reach online and sharing the meaningful message of ‘Loving Ourselves.’"
The presence of rings—one inside the other reflects the idea of inner and outer health, or personal well -being within the context of a larger community or environment. Both rings symbolize balance and harmony. Achieving balance in the physical, mental, and emotional aspects of life is a key goal in health and wellness practices. Waves signify fluidity and the natural flow of life, representing how health and wellness are dynamic and constantly changing.
The event design addressed the initial challenge of transforming a medical conference into a platform for healthy living and harm reduction to engage a broader audience. The design considered the dynamism of the conference—featuring presentations from public health representatives, doctors, and health professionals—while ensuring space for panel discussions in accordance with the protocols of a certified medical conference. We took an additional step by transforming the traditional coffee break and networking lunch into a ‘Love Yourself’ corner for networking and reflection.
