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AMSTEL:
BRAND CAMPAIGN

A campaign to relax, get ready and lighten up all summer nights.

Amstel, a leader in the beer market, has been present at the Albanian table since 1991. In 2018 they wanted to launch a campaign that would upgrade their image and appeal to younger audiences. The communication would target the socializers, party animals, and those who enjoy summer celebrating with their friends.
Summer is the season of sun, sea, and days spent on the beach; the season we enjoy our moments with family and friends the most, finally relaxing and rewarding ourselves after the hard winter at work or school.
Amstel-2019

We wanted to build a campaign around the way we celebrate this season, the unique Amstel way.

Summer, friends and an exceptional way of celebrating.

The movie featured a group of friends having a night to remember celebrating with Amstel. It was an invitation to open up to the world and get ready to celebrate each moment, making our days AND nights brighter. Bright like the summer sun!
Since our brand stands for “brew the bright side of life,” the campaign’s message fell under the concept of making our summer nights come alive and become brighter.
The message was simple yet appealing to the youngsters but also every Amstel lover, despite their age, background, and lifestyle. We wanted everyone to feel the positive feelings and positive experience with Amstel during the summer months.

AMSTEL:
BRAND CAMPAIGN

A summer campaign that brought the party and the perfect reason to drink beer.

It's the summer of 2018. Amstel wants to give a reason to party all over Albania. When it’s party time, PIK is always there, ready to give the best ideas and organize events and activations that can make a real buzz. The beer has been at every Albanian’s table for a very long time, but we want to bring the beer out in the streets and celebrate summer the proper way.

Give yourself the reward you deserve

The campaign was built around the concept that you should celebrate every little accomplishment and reward yourself with Amstel. If you’ve given your best in every important or silly thing you do, you deserve to be rewarded.

5 super events in 5 different cities.

A series of concert were organized in 5 different cities all over Albania. People celebrated their summer nights with good music, games and activations, good food and the best beer.

A new summer packaging

During the summer campaign, Amstel lovers were also introduced with a refreshed packaging, brought to them with summerish look with “motivational” that helped them understand that every little accomplishment they have, must be rewarded with a beer.

AMSTEL:
BRAND CAMPAIGN

Locally inspired
universally relevant.

As one of the first foreign brands that ever came to the country, Amstel has walked side by side Albanians since 1991 and knows them better than any other brand. That being said, when Amstel choose PIK to adress the  request for a locally relevant campaign, we knew that we had to go the extra mile and come up with a creative approach that spoke to the audience’s heart. What do Albanians consider to be more important than everything else? As people with a strong sense of identity they regard their family and social bonds as the core to their values and who they are.

Focusing on new couples and to their  brighter moment: their wedding.

Which is the main occasion that gathers every important person in an Albanian’s life?It’s a wedding. The perfect event to celebrate with both family and friends.
Although, the event itself is never perfect, here come Amstel to save the day and brighten the celebration. A series of situation that every Albanian relates to, culminate with the moment of the Amstel toast.  This way Amstel reinforce its position in the territory of big celebrations thought the main message:“Raise an Amstel to those who make our celebrations brighter! That’s how we like it.”

B/Water: BRAND INVENTION

To be or not to be.
The big question with a never-ending answer

We are what we drink. So, this means that we are 70% water.
That is why instead of yet another water brand, we created a product that represents who we are, our true selves.
We built a bold identity, bottled water that inspires us to express our individuality and creativity in its full potential.

Whatever you feel to B/ just B/.
This is the kind of water you need

B/ it’s much more than bottled water. It’s a lifestyle.  In a world that tells us to behave, think and be a certain way, we say BE YOU instead and celebrate your true self.

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We created a premium brand supported by a premium bottle that made B/ Water contemporary and recognizable.

Target group?
Yep, let’s be all of them!

Everyone drinks water. But our modern product speaks the language of youngsters. We speak to the active ones, those who love going out, being out there enjoying the city lifestyle. We aim for the trendsetters to lead our product throughout the market. We want to alter their mentality from “I want a bottle of water” to “I want a bottle of B/”. What happens next? B/ Water will follow these trendsetters as they grow older, eventually becoming not only cool water for young people but a cool choice for everyone.

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SEJEGA:
PRODUCT CAMPAIGN

It’s all about flavor.  
More or less... it’s what makes you choose.

Our client, Sejega Mayonnaise, gave us the task to visually represent a product so intensely delicious that it can "transform" instantly any dry and dull food into a juicy, yummy meal of unforgettable taste. Was it easy? Not exactly. But it was fun.
Our main hero, a paper sandwich, turns at the magic touch of a rich, thick, and creamy mayonnaise into a deliciously real one.
That’s the magic of a mayo that makes you enjoy food even more.

Lightfull colors, details without visual caos.This is the taste of a campaign over flavour.

A campaign overruled by lightful colors. Colors that evoke the tastebuds and stimulate the appetite. But we didn’t want these colors to overshadow our Sejaga Mayonnaise. That is why we decided to make the subject stand out and let it talk or itself. The result: Harmonious visuals tastefully crafted without any unnecessary distraction.We produced a playful and tasteful commercial that is fun to watch over and over again.

TUMO: BRAND LAUNCHING

The universal power of making questions -and finding the answers.

TUMO Center for Creative Technologies is an international after-school program that gives teens the skills succeed in a mdigital world. With 9 TUMO centers across the globe the center expand its presence in Albania. Missing a communication campaign and a real strategic positioning from abroad we needed to work from scratch for the launching campaign.
For that, we started from our real audience. We asked real children from 12 to 16 years old what are they curious about -and we documented them.

Is there a real answer to
real kids’ questions?

What we have realised in the process was that people in that age don’t really want an answer because when they take one, they challenge it. And that, mostly because instead of taking an answer for granded they preffer to discover it by their own.
A second thing we have realized was that this is how human race has evolved since the dawn of time. We were in front of a great claim and a great campaign.
But first we went on air with kids questions regarding the 8 learning initiatives that TUMO offers. That was our teaser campaign with a remark of the launching date.

In the beginning there was...
a question.

Finally at the launching campaign we went big, bigger than life.
Our story begins at the dawn of the Universe claiming that the world didn’t start with the Big Bang but when people started wondering about the world. And that’s how we have evolved, how we have moved forward and how we have grown as people in the process. This is the power of making questions. This is the way to “Get ahead”.

Find your own answers.
Get ahead.

This is the message we want to deliver to our kids.
To question everything. To always search for their own answers. To use their curiosity to grow themselves in the same way we have used human curiosity as a strategy to communicate with our audience and create this meaningful and beautiful campaign.

Tumo inauguration with
Prime Minister Mr. Edi Rama

During the event of Tumo inaguration we connect with all the Tumo centers around the globe while representatives of the state, big corporations, and important stakeholders were present in the event. As our main message “Get ahead” was dominant in the campaign materials as well as in the interior decoration of Tumo was also the main message of the speakers of the event.

H10:
PRODUCT CAMPAIGN

A campaign that created some serious buzzzzzz.

Have you ever spent all night fighting with a damn mosquito?
If you had to choose which one is more annoying, between the bite or the bzzzzz, you wouldn’t know which one to choose, do you? Well, H10 is here to help you win this battle with the mosquito invasion.
A product we’ve used our whole lives, even though we might not recall the brand. Here comes our creative team with a campaign proposal that aims to make H10 a top of mind for every bzzzzz problem we encounter

Is it RAF? Is it Luftwaffe?
No, it’s just summer.

Every summer is that time of the year. An airfleet of mosquitos is about to attack your skin, your peace, your family so you have to arm for the battle.
In a video that reminds a WWII documentary we see the attack taking place in the kitchen with lethal results.H10 ensures a sure and clean victory for the summer and it’s doing it successfully for the last 30 years.

QTU:
16th ANNIVERSARY

A campaign to upgrade the image of an iconic shopping destination.

After several successful communications delivered for QTU, the first shopping mall in Albania and one of the biggest, we had a special request for a campaign. On October 2021, the mall’s 16th anniversary coincided with the season of the biggest sales of the year.

Our challenge was to create a concept that communicates two different-but-equally-important messages. Nevertheless, we saw this occasion as the perfect opportunity to celebrate everything that QTU stands for; a great shopping experience blended with a lot of fun and leisure time.

So, when thinking aboutQTU’s sweet sixteen, our first reaction was nothing but natural “Wow, it has already been 16 years!” That was the starting point of a concept that spoke about how fast time flies at QTU.

A Fashion experience

With everything that you can do at this shopping mall that recreates itself continually, you lose track of time. You dive into a true fashion experience, the cafes and bars, the cinemas, and all the entertainment that the center has to offer.

The multi channel communication, along with a TVC of high production values and a contemporary approach, showed an upgraded image of the mall and was very well received by the audience.

QTU:
REBRANDING

The oldest shopping center with a new and fresh communication campaign.

QTU, the first shopping mall in Albania and one of the biggest one, has proven through the years to know how to reinvent itself. And when they made huge transformation to their premises, they naturally wanted a relaunch campaign that would be equally as exciting as their new beginning.
So, to have a winning idea in the presentation pitch we, we knew that we had to create a new concept that would fit their new identity and upgrade QTU as a brand.

An immersive shopping experience.

The new QTU was bigger and better than before in everything it offered to its visitor such as additional recreative spaces, more stores and new cinema halls. So, we saw it as an opportunity to describe the shopping center as a whole universe where everything that happens is all around its visitor.

QTU. All around you.

The new slogan “QTU. All around you” was presented in a multichannel campaign. It had a fresh, fashionable and full of energy look and feel. With a series of TV spots, we showed the immense possibilities to do something related to you and your interests, at QTU.

We wanted to create a buzz, make people feel excited and consider QTU’s relaunch a big event in their life.

QTU:
OUTLET CAMPAIGN

A tactical campaign that became the talk of the town.

Every autumn, Qtu is organising the Outlet Sales as one of the milestone activation of the year. The objective is to generate sales in a period that is prior to Christmas and after the Back to School period. So the importance of being successful each year is critical because it can make the difference in terms of sales.
This year the idea was to start a bit earlier than usually with a series of spots that were showing people that were simply... waiting.

“I am waiting”.
The right answer to give.

The TV spots shot in the premises of the shoping mall were illustrating people in the most unappropriate hours of the day to wait. Guess what. The upcoming sales of QTU.

Wait no longer.
QTU’s Outlet Sales is here!

The reveal campaign justified all the built up of the teasers. With sales up to -80% and a car offered as a gift to one of the lucky customers made perfect sense to wait for it. And people do wait for Outlet Sales of QTU every year ever since.

ALBTELECOM: REBRANDING

The most recalled and recognized campaign ever made in Albania.

Imagine yourself standing in the crowd of public protesters. Each person is chanting the same words. Some people are chanting louder while others fainter. Nonetheless, everyone rhythmically repeats the same things in the same way. Well, this is not the case of ALBTelecom rebranding and repositioning campaign.

Flexible as a platform,
genius as a solution.

Since Albanian market is mostly focused on prepaid bundles, we have created a platform that can be easily used to promote prepaid monthly packages addresing everyday communication problems.

A new striking visual language.

We also wanted to be unique in the image, funny in the tone-of-voice and to use single minded messages. For that, we have used story telling to say the stories of “The Creatives”. A young team of an advertising agency’s colleagues, telling stories and problems that the brand’s product could solve.

A new way of advertising with unexpected results.

This series of TV spots brought a new way of advertising in the Albanian market resulting one of the most recalled campaigns ever made in Albania that built depth for the brand, dimension and distinctiveness, driving recall and recognition even now.

FSHF:
NATIONAL FOOTBALL TEAM JERSEY DESIGN

Minimalism, passion, meaning and pride in
a perfect
composition.

On 2016 Albanian football team got qualified for the first time in its history to the European Championship. As much pride this qualification brought, it also attracted the lights and the attention of people and the media along with many challenges. Albania wanted to appear as a modern, contemporary, developing country and what better vehicle to use rather than… the design of the uniform?  
This jersey would not be just a uniform. It would be a statement, an aidentity claim over a global audience.

Answering complexity with clarity.

The old jersey was not appropriate for the players to wear –outdated in every way: from the design to the materials. The design of the uniform went on a tender and all the agencies and the design houses of the coutry participated in a pitch that was about to bring fame and pride to the winner. Indeed, this is how it felt after we attain it with a proposal that took all the meaning of being Albanian and put it in a simple design that radiates clarity of thought.
Designing the National Game Set for this historical event, the first time that has been qualified for the European Championship, brought us fame and pride.

The design of the jersey carries a lot of meaning from Albanian heritage and national pridein a modern, minimal way that follows our tradition of the use of geometric patterns.

Exceeding every expectation.

The uniform was a great success among fans and football critics, among the players and the stakeholders. Even the Prime Minister himself was involed to promote and congratulate the design. But mostly the uniform has being totally loved by the people and the fans that named it as “our legendary jersey”.

CASTRO CIGARS:
BRAND CREATION, BRAND POSITIONING

Revolutionizing
the cigar world.

Castro Cigars is an Albanian cigar brand that is been produced in Nicaragua and distributed globally. The idea was to create a brand that will represent the cigar world.

Unlocking unseen opportunity and
global market value.

For that, we choose an iconic name: Castro. For the creation of the brand assets we chose symbols that are related with the era and the achievements of Fidel Castro and not necessarily with the person. We have used the exact star of Cuban revolution as well as the colors of their military uniforms

Our revolutionary personality, revealed.

For PIK, the opportunity to create a cigars brand from scratch summoned all of our creative craftmanship in order to make a unique and outstanding concept. The result was ‘revolutionary’ that excites all cigar aficionados.

HEINEKEN:
EVENT

A global celebrity,
a glamorous football event and customer rewards can drive loyalty.

On 2017 Heineken was the main sponsor of Champions League worldwide. In Albania the brand wanted to invest on the sponsorship and become top of the consumers minds with an event that would gather true football fans and offer them true unforgettable moments!
For that we chose the PLAZA Hotel which was transformed into a glamorous venue where we incorporated the branding and set design elements of the event into the interior design of the hotel lounge.

Marco Materazzi gave the desirable “wow” effect to an already great event!

More than that, we have invited Marco Materazzi as a main guest in an event placed in a pedestrian street in the middle of Tirana who chose 25 people to be part of semi final of the Champion League among other games and events.

Rewards can create possitive sentiment and… raise glasses!

With a huge participation by the users as well as a strong post event on-line activity Heineken rewarded its audience for their loyaltybut also make them... cheer.

NATO:
EVENT DESIGN AND PRODUCTION

Addressing perfectly the logistic challenge of an iconic event.

The biggest achievement and a major milestone for Albania during 2019 was the celebration for the 10 years of Albania in NATO.
The event was held at ”Nene Tereza” Square with the President of The Republic of Albania, The Prime Minister of The Republic of Albania, Ministers of The Republic of Albania and many other important guests from countries that are part of NATO.

Massive participation.
Total precision.

10,000 troops from X coutries with their military leadership, and four NATO airplanes coming from France to fly in the Albanian sky, greeted the ceremony synced in a precision of a sec. The whole Square was branded with the logo and symbols created for the event as well as the main point of the ceremony, the stage

Staging the extraordinary.

One day before the main event, an official ceremony took place at “Pallati I Brigadave” with the President of the Republic of Albania while the next day, the main event followed. We feel honored for the opportunity and proud to have facing the ultimate challenge to organize the events and design of all the assets for the Celebration of 10 of Albania in the Alliance.

REPLAY SNACKS:
COMMUNICATION CAMPAIGN

A campaign that speaks with children through their own language.

When the ELKA came to us with a request to advertise Replay Snacks targeting specifically children, we knew that if we wanted to build a successful brand with successful communication campaigns, we had to speak their language. The real challenge was to promote the product efficiently through a fun story that they could connect. Cartoons are part of every child’s daily routine. When they get affectionate with an animated character, they automatically get obsessed with the product.

“A regular day of Mia” - the first animated spot for Replay snacks that introduces the world of Mia and Replay characters. The most viewed kids video in Albania with 994.000 views on YOU TUBE within a year.

“Mia at the park” - the second animated spot of the series that positions the brand as the “snack of friends” that develops the story of Mia and Replay characters even further. It is a serious upgrade in terms of production values

A brand with a loyal following.

The enthusiastic bond that kids all over the country created with the characters, helped us convey our message in a fun and straightforward way.
The cartoon characters along with the production values created a great impact and made Replay Snacks a success story in the market.

BELINO:
BRAND BUILDING, REPOSITIONING

Using humor to take over the category and create a love brand.

Back in 2015 Belino was the market leader in sales because of the good quality for money combination. But the brand was facing a challenge. Belino was falling back in brand perception mostly because the first croissant that was imported in Albania was Molto and as a result people were calling Molto any croissant in the market.
Being No1 in sales wasn’t enough for ELKA.
The challenge was quite tough: to overshadow all competition and give Belino the place it deserved. To be No1 in the people’s heart and top of people’s mind.

“The Good, the Bad and the French”: the second part of the tv spot series for Belino Croissant.

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Overshadowing the competition.

We decided to use as our tools for that task the croissant origin (France) and the perception people have for French language and pronunciation. On top of that we used the strong identity of the product to our advantage capitalizing the whole heritage that the product has in its dna… but not in the expected way.

The adventures of a French aristocrat offered a solution to the brand’s challenge.

The result was two campaigns that narrate the stories of a French aristocrat that travels in iconic cinematic fictional places trying to explain how croissant is really pronounced, but, with no results. Because, after all, there’s only one name for croissant: Belino!

“Il Padrino and Belino”: the third part of the tv spot series for Belino Croissant.

Consistancy and cutting edge humor have created a love brand.

For PIK, Belino is our favorite case of a communication that took almost 5 years of consistent presence that resulted a love brand, record sales but most importantly, a perception change about the brand. Moreover, a behaviour change of the consumers so, when they want a croissant, to ask for a “Belino” rather any other brand because croissant have only one name. Guess what...

AMA CAFFE:
BRAND INVENTION, BRAND BUILDING

We challenged status quo by challenging coffee category clichés.

With the ambition to succeed outside the borders of Albania, ADD Co. engaged PIK to invent a coffee brand that would have the voice and the personality to bring that success. Instead of focusing on quality that most of the coffee brands are doing we focused on the personality of the brand and the coffee moments. Starting from the name we saw coffee as a source of creativity, and what more creative than motherhood? The source of all life: “AME” or “AMA” in Albanian. We have infused the Italian spirit in the slogan keeping “amato” as a key word (beloved in Italian). The brand was born. But the personality was to follow: bold, creative, minimal, artistic, abstract and daring. Balkan soul, Italian style. 

Local insights targeting global audience.

Living in a country that has 654 cafes per 100 thousand inhabitants or 1 café per 152 people our first thought was to focus on real insights and use them to create a global visual language that talks to a global audience.

Sparking dialogue.

AMA Coffee sparked dialogue immediately and continued the conversation establishing a connection, a community and, finally the success of going abroad in just XX years from the birth date of the brand.

A unique case of brand creation and building.

This is a unique case of a brand built on local cultural tension that connected business goals and brand vision to global consumer needs.

Developing new products.

Following the launching of the main brand new products were developed like Ama Iced Coffee and Ama Signature Varietes, each one with a unique sales proposition and place in the marketplace. What these products have in common is the special craft in their communication and packaging that only PIK can offer.

AMAR:
BRANDCREATING

Crafting at its best.

A Mar Adriatico is another brand that we have created from scratch. The style is minimal, elegant and very modern. It perfectly allows us to show the quality and freshness of the product, by practically displaying it alongside a clean and
eye-catching design.

A packaging that stands out.

The logo concept, by highlighting different characters, displays and communicates the complexreality and all the different meanings of the brand name. We aimed to craft apackaging that everyone will distinguish immediately amongst other brands.

A packaging that stands out.

The artwork, the anchoviesillustrations, are hand made and unique. This is an original way to transmit,directly from the label design, all the artisan care with which the anchoviesare treated. The watercolor brushes recalls the sea flavors. We have used amore sophisticated blue, which merges the crystal blue waters of the Adriaticsea, the same blue reflections of the anchovies and the neutral food colorsaltogether.

T’RIT:
CONCEPT, STRATEGY, COMMUNICATION & IMPLEMENTATION

Showing youth a future worth fighting for

Palladium International Ltd handed us a challenging mission: Creating acampaign aimed at reducing the risk of at-risk youth involvement in Serious Organized Crime (SOC) in Kukës. Our role wasn’t just to deliver a message; it was about creating a movement. The objective? 
To help youth feel they matter, belong, and have hope while addressing toxic masculinity and promoting gender equality. We needed to connect with 14-16-year-olds, especially those most vulnerable to SOC, and guide them toward a future filled with community and opportunity.

The Beginning of T’RIT

And so, T’RIT (VEÇ BONE) was born. The name and tagline carry a strong and direct message inAlbanian. T'RIT means "young people", and VEÇ BONE is a colloquial phrase that translates to "just do it." The combination reflects a call to action for the youth, encouraging them to take initiative and make positive changes in their lives. This phrase "VEÇ BONE" has a local flavor from Kukës, adding a regional style to the campaign, making it feel more connected to the youth from that area.

Connecting Through Community

Our strategy was based on three main pillars (MATTER, HOPE, BELONG) and was implemented by creating a powerful spot that gives the essence of their voices, developing an engaging website, and using social media to strengthen their messages. Alongside these, we organized events like Cine Days, Graffiti Day, SMM Training, Local Treasure, Live Concerts, Soccer Championship, and Karaoke Days where youth actively participated and engaged with their community.

Empowering Youth Voices

But T’RIT (#VEÇ BONE) wasn’t just about top-down communication. It was about giving the mic to youth, letting them become storytellers and creators. Success meant making them feel seen, heard, and empowered. With our contribution, we aimed to make their voices heard and change the narrative. From the start, we knew youth couldn’t just be passive recipients, young people needed to actively participate. We provided them with the platform, and they brought the stories.

FONDI BESA: 
REBRANDING, TVC PRODUCTION

A Brand Identity for the Digital Age

For 30 years, Fondi Besa has been at the forefront of Albania’s microfinance market, offering professionalism, transparency, and reliability to customers seeking financial solutions. It faced the challenge of bridging the gap between traditional banking services and the modern consumer's need for speed and simplicity.
Customers no longer have the time for lengthy processes or exhaustive paperwork. The goal was clear: create a seamless digital experience for loan applications that would resonate with clients ranging from 18 to 65 years old, employed, and in need of a quick financial solution.

Our Approach

We worked closely with Fondi Besa to develop a powerful brand identity and TV commercial that highlightstheir values and the incredible ease of accessing Kredia Digitale. Our team created a realistic and engagingportrayal of everyday situations, showing just how much can be accomplished in the 13.9 minutes it takes tosecure a loan, whether it's solving a crossword puzzle, walking the dog, or cooking a meal. This creativeconcept emphasized the speed, practicality, and accessibility of Kredia Digitale.

The Result

The TV commercial we produced strikes the perfect balance between storytelling and directaction, showcasing Fondi Besa as the first choice for those who need fast, practical financial solutions. We also developed a fresh brand identity that makes the brand more modern, relatable, and engaging for today's customers.

OTP BANK ALBANIA:
EVENT CONCEPT & IMPLEMENTATON

A Cosmic Odyssey
Toward Greatness

In March 2024, OTP Bank Albania celebrated five years of success with a grand event that our team fully conceptualized and brought to life. The “Cosmic Odyssey Toward Greatness” event was designed to reflect its achievements and vision for the future.

A Step to the Cosmic Realm

When guests arrived, they were welcomed into a world that felt like stepping into the cosmos. Inside, we transformed the venue into a galactic wonderland, with stunning visuals and decorations that mirrored space.

An Unforgettable Celebration

From the concept to the branding, coordination, and every tiny detail, we wanted to deliver an unforgettable experience, ensuring that OTP Bank’s 5th-anniversary celebration was a success and a memorable journey into the future.

A Gesture Written in the Stars

And let’s not forget one of the most magical details of the evening: each guest had a star named after them. This heartfelt gesture symbolized their unique connection to OTP Bank and their special place in its cosmic journey toward greatness.

MEKTRIN MOTORS:
EVENT CREATION & MANAGEMENT

Wheels, Waves, and Everything in Between

Regarding luxury in Albania, Mektrin Motors is the go-to name. Representing top brands like Range Rover, Jaguar, and Volvo, they’ve been setting the standard in the automotive world for 19 years. And now, they’re making waves, literally, with the launch of Mektrin Marine.

A Memorable Experience

We teamed up with Mektrin Motors to create Wheels & Waves, a two-day event that mixed luxury cars and sleek yachts. It all started with a Range Rover convoy to the beautiful Ardenica Monastery, followed by a relaxed beachfront dinner at Livadh Beach, where the guests could fully enjoy the stunning coastal setting.

The Luxury of Yachting

The second day? Yachts from Cranchi and Skipper Powerboats gave everyone a taste of the exclusive, laid-back lifestyle Mektrin is known for.

End-to-End Excellence

We handled everything, from organizing the event to managing PR and social media. Wheels & Waves wasn’t just about luxury; it was about showing exactly why Mektrin Motors is at the top when it comes to creating unforgettable experiences, both on the road and at sea.

AICS:
CAMPAIGN CONCEPT & IMPLEMENTATION

Bridging Cultures, Building Connections

When the Italian Agency for Development Cooperation (AICS)approached us to promote cultural exchange between Italy and the Western Balkans, we knew this project had to stand out. It wasn’t just about creating a campaign, it was about building lasting connections.That’s how Italy Bridges was born. The name captured the essence of the project: highlighting how Italy serves as a bridge to the Western Balkans, uniting people through shared traditions, values, and culture.

Creative Direction

To bring Italy Bridges to life, we teamed up with photographer Arash Radpour. Together, we reimagined famous Italian artworks, such as Botticelli’s Primavera, Michelangelo’s David, Leonardo da Vinci’s Lady with an Ermine (Dama con l’ermellino), and Caravaggio’s The Calling of Saint Matthew. Each masterpiece was chosen to represent themes of unity, creativity, and cultural exchange.

Telling a story

By incorporating elements of these iconic works with influences from the Western Balkans, we created images that told a story of collaboration and shared heritage.

Media Strategy

The visuals were designed to be seen by everyone. We made sure they appeared in high-traffic areas like airports, busy streets, billboards, and LED screens in Tirana and Sarajevo. This approach ensured that the message of Italy Bridges reached people in their daily life.

A Celebration of Connection

This campaign became a celebration of the ties between Italy and the Western Balkans, proving that culture has the unique ability to bring people closer together.

BALKANOMICS:
VISUAL IDENTITY, EVENT DESIGN AND COORDINATION

Creating a Vision for Regional Connectivity

Balkonomics is a pioneering conference series, organized in strategic partnership with USAID dedicated to bolstering economic competitiveness in the Western Balkans, with a spotlight on EU accession, economic growth, and regional development.Entrepreneurs, C-suite executives, development professionals, and policymakers will convene to explore themes such as access to finance, economic growth, ESG policies, technological innovations, and investment strategies.

Visual identity

The visual identity, characterized by a sleek blue color palette, reflects both the economic focus and the cultural richness of the Western Balkans. The interconnected circles symbolize the region's connectivity and its capacity to adapt and expand to achieve its desired form. The visual representation is complemented by shapes and colors to tackle the ESG triangle.

Event design and coordination

Inspired by the Deal Book Summit, which connects the dots between headlines and the people behind them, we created a panel conference that blends the feel of a regional event—with large folded LED screens— with the energy of a newsroom, where everything is clean, slick, and carefully curated. The conference design, along with the visibility materials, achieved the goal of attracting a wider audience, making the brand conference memorable and inviting for future editions.

UNWTO:
VISUAL IDENTITY, EVENT DESIGN AND COORDINATION

Creating a New Benchmark for Events

When Albania hosted the 70th UNWTO Commission for Europe & Conference, it was more than just a high-profile gathering; it was an opportunity to boost the country's status as a premier destination for tourism and investment. With 270 elite guests, such as key figures in European tourism, including high-level representatives from 40 countries. The event was chaired by UNWTO Secretary-General Zurab Pololikashvili and featured Albania's Prime Minister Edi Rama and Minister of Tourism Mirela Kumbaro as hosts. Over 3 days of intensive discussions, we ensured this event not only met but exceeded global standards, solidifying Albania’s role in shaping the future of tourism and economic growth.

Our Role

We managed every facet of the event, from conceptualizing the branding of all the visual materials to overseeing logistics and managing on-site execution. Each detail was meticulously planned to create a seamless, professional experience that flowed smoothly from start to finish.

The Focus

Our goal was to deliver a flawless, high-quality experience during the event. We ensured that every element, from the welcome reception to the conference sessions, was consistent, engaging, and aligned with the event’s objectives. Through detailed planning, attention to the smallest components, and efficient coordination, we crafted an experience that not only captivated attendees but also highlighted Albania’s growing significance in tourism and investment.

The Result

Three days of dynamic, high-impact sessions, seamless coordination, and flawless execution.The conference successfully positioned Albania as a leading force in tourism and economic growth, showcasing its potential on the international stage. For us, it was a demonstration of our unwavering commitment to excellence, proving that meticulous attention to every detail is key to delivering an event that exceeds expectations and leaves a lasting impression.

DIPLOMATICO:
EVENT CREATION & MANAGEMENT

Let's Raise a Glass to Diplomatico

M&D called on us to create an event for Diplomatico Rum, that matched the premium quality of its products. They wanted more than just an ordinary experience, they needed an event that reflected their story, tradition, and the artistry behind every bottle. So, we got to work.

Setting the Tone

Step in, and you’re already hooked. The entryway was all about setting the mood, and luxury with a twist of approachability. Think sleek lighting, subtle branding, and just enough flair to get people talking (even before the first sip). The bar was where the magic happened. Every drink was a showcase, designed to impress and leave a lasting impression.

Bringing the Story to Life

The TV corner offered a perfect space to relax. Guests could sit back, enjoy another drink, and immerse themselves in visuals that echoed the event’s unique atmosphere. The stage stole the spotlight. Flawless visuals and storytelling brought Diplomatico’s rich history to life, capturing attention and creating moments to remember.

HEINEKEN:
EVENT CONCEPT & IMPLEMENTATION

Celebrating Real Fans, Real Moments with Heineken

This April, Heineken turned up the passion for football with the international “Real Hardcore Fans”, campaign bringing Albania’s true fans together for an unforgettable season.
PIK helped adapt it specifically for Albanian audiences, creating an experience that resonates with fans across our country.

Bringing Fans into the Heart of the Game

For this event, we focused on one thing: making sure every fan felt the thrill of the game. From the green carpet entrance to the iconic Heineken Star totem, every detail was designed to bring the Heineken experience to life. Our goal was simple: make fans feel like they were stepping into their dream night of football.

Unforgettable Entertainment

The energy was high all night. Fans enjoyed live DJ sets, a flash mob led by top Albanian choreographers, and a rock concert that kept the party going strong. The atmosphere was electric, creating an amazing vibe for everyone.

A Champions League Dream

One of the night’s biggest moments was the Champions League ticket giveaway. Twenty lucky fans won tickets to the semi-final, giving them a taste of the real stadium excitement. This moment made the night even more special for everyone there.

Green Corners: The Football Spirit Lives On

Beyond the event, Heineken’s Green Corners were introduced as fan hubs across top bars in Tirana. These spots are designed for fans to come together, watch matches, and enjoy Heineken. Green Corners kept the football spirit alive, offering a special place for fans to share the game with fellow supporters.

LIFESTYLE CONFERENCE:
PR & COMMUNICATION, VISUAL IDENTITY, EVENT DESIGN & COORDINATION

Lifestyle & Harm Reduction: Creating a Healthier Future

The 'Lifestyle Conference' on healthy living and harm reduction organized by the National Association of Public Health took place on September 25, 2024, at the Pyramid of Tirana. The event aimed to promote a culture of self-care through presentations and panel discussions by public health representatives, doctors, medical faculty, and young professionals on topics of nutrition, physical activity, social relationships, technology, mental health, and harm reduction.

PR & Communication Challenge

Our goal in organizing and communicating the 11th edition of the Lifestyle Conference was to identify stakeholders relevant to the topic and to include more young professionals from various fields such as IT, media, fitness, technology, psychology, and nutrition. This aimed to increase public interest in discussions related to healthier lifestyles and the concept of harm reduction, with representatives from the Public Health Unit, the University of Medicine, and the Directory of Health in attendance. Additionally, the identified stakeholders not only contributed to the conference but also played a vital role in promoting the campaign on social media, further expanding its reach online and sharing the meaningful message of ‘Loving Ourselves.’"

Visual identity

The presence of rings—one inside the other reflects the idea of inner and outer health, or personal well -being within the context of a larger community or environment. Both rings symbolize balance and harmony. Achieving balance in the physical, mental, and emotional aspects of life is a key goal in health and wellness practices. Waves signify fluidity and the natural flow of life, representing how health and wellness are dynamic and constantly changing.

Event Design & Coordination

The event design addressed the initial challenge of transforming a medical conference into a platform for healthy living and harm reduction to engage a broader audience. The design considered the dynamism of the conference—featuring presentations from public health representatives, doctors, and health professionals—while ensuring space for panel discussions in accordance with the protocols of a certified medical conference. We took an additional step by transforming the traditional coffee break and networking lunch into a ‘Love Yourself’ corner for networking and reflection.